Gold ADDY-winning undergraduate campaign for Acebeam that harnesses light and shadow to create a compelling promotional narrative. This campaign utilizes the art of shadow painting, a technique in strategically arranging objects to cast precise and meaningful shadow compositions. These posters effectively highlight the power and precision of Acebeam’s lighting products, creating a visually striking and conceptually rich brand message. This project was developed using Adobe Illustrator and Lightroom to refine the imagery and enhance the overall design aesthetic.
Poster 1 Raw Set up
Poster 2 Raw Set Up
