An undergraduate project envisioning a conceptual airline that embodies the essence of Hawaiian culture. Inspired by traditional tribal tattoos and the vibrant colors of nature, this project creates a distinctive and culturally immersive brand identity. Designed using Adobe Illustrator and Photoshop, it captures the spirit of Hawaii through visually compelling and thoughtfully crafted design elements.

Digital Boarding Pass

Boarding Pass

Merch | Neck Pillow

Pretzel Bag

Merch | Credit Card

Merch | Enamel Pin

Posters

Research

Brainstorming

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