This campaign utilized Adobe Photoshop, Illustrator and After Effects. All characters and patterns were illustrated by Atkinson Creative
Tideborn Integrated Brand Campaign
The goal of this campaign is to introduce and establish the conceptual Netflix series, Tideborn, as a must-watch cultural event, building awareness, anticipation, and engagement across digital and social platforms. We aim to capture the attention of core audiences—binge-watchers, pop-culture enthusiasts, and genre fans—while sparking conversation and driving sustained viewership from launch and beyond. By leveraging trailers, social media activations, influencer partnerships, and targeted promotions, the campaign seeks to position the series as the next big hit on Netflix, encouraging both immediate binge-watching and long-term fandom.
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