An undergraduate campaign for ACEBEAM that harnesses light and shadow to create a compelling promotional narrative. This campaign utilizes the art of shadow painting, a technique in strategically arranging objects to cast precise and meaningful shadow compositions. These posters effectively highlight the power and precision of ACEBEAM’s lighting products, creating a visually striking and conceptually rich brand message. This project was developed using Adobe Illustrator and Lightroom to refine the imagery and enhance the overall design aesthetic.
This project was recognized with an ADDY award.
